SEO is not a marketing vanity metric for diligencers — it is evidence of durable demand, competitive position, and technical debt.
What to read in 30 minutes
Authority relative to peers, non-brand query mix, backlink quality (not count), and content decay curves.
Where buyers get hurt
Overstated "organic" share when brand spend or offline campaigns inflate direct and search types.
Full long-form version coming soon. Ask about digital diligence →