What it is
We instrument high-value templates, generate copy and layout variants, and split traffic at the edge. Winners promote automatically; losers are retired with a paper trail.
- Cloudflare Workers experiments
- Component-level allocations
- Anti-flicker delivery
- Statistical guardrails
How it works
- 01
Instrument
We tag measurable steps — hero, pricing, form, demo — and set primary + guardrail metrics.
- 02
Generate variants
Copy and structural variants are produced against your voice guide and legal constraints.
- 03
Run & promote
Traffic splits update in near real time; winning variants become default when confidence clears.
What you get
- Multi-page experiment families
- Holdout groups for incrementality
- Heatmap + session replay hooks
- Sync with paid landing pages
- Executive readout of cumulative lift
- Rollback in one deploy
The results
+47%
Representative conversion lift
0
Client-side flicker hacks
Always on
New tests every sprint